UBER Capital Branding

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UBER is a capital company focused on "investing in opportunity". UBER, which means "super" or "hyper", wanted a brand that was both corporate and bold. For the color pallet we went with something that would play off the fun name and give the brand a bit of creative flair. The three part symbol was created with UBER's three part mission in mind: Allocating Capital, Creating Value, Investing in Opportunity. Deliverables: Brand strategy, Logo branding, Business Stationary

September 2008 - Posted in Identity