Blabble Branding

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Blabble is a new social networking site focused on a younger audience. Our responsibilities included creating a fun name, researching and purchasing a URL, designing a logo and icon, and setting the overall tone for the brand. “Fun Conversation” was our inspiration for the name and logo theme. We also called on that theme when we developed a simple icon that could be used throughout the site where a full logo felt like overkill. In addition to logo and brand development, Crossgrain has been asked to build the entire social network app. We‘ve been hard at work developing the list of features, choosing the technology (we went with Ruby on Rails), managing the programming team and designing the overall look. Deliverables: Overall Strategy, Logo Branding, Website Design and Programming, Project Management

September 2008 - Posted in Identity Web